I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Wall Papers I-3
The Third Layer I-3
Intermediate Layer I-3
Decorative Layer I-4
Paints I-4
Architectural Coatings and Interior Paints I-4
Interior Paints I-4
Wall Tiles I-4
Ceramic Wall Tiles I-4
Wall Panels I-4
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Recession in Retrospect and the Road Ahead II-2
The 2007-2009 Recession II-2
Construction Activity Nosedives in the US between 2007-2009 II-2
Table 1: Housing Starts in the United States (2006-2009):
Yearly Breakdown of Number of Housing Starts (In '000 Units)
(includes corresponding Graph/Chart) II-3
Table 2: Building Permits in the US (2007-2009) (In '000s)(includes corresponding Graph/Chart) II-4Global Wall Coverings Market Posts Recovery in 2010 II-42009-2012 Europe Debt Crisis in Retrospect II-4US Fiscal Crisis and Euro Debt Crisis Mars their MarketPerformance in 2013 II-6Current State of the Eurozone Economic Crisis II-6Table 3: EU Real GDP Growth Rates (in %) by Country: 2014 &2015 (includes corresponding Graph/Chart) II-7
Table 4: Business Climate indicator in the Eurozone Area
from July 2013 to July 2014: Breakdown by Month (includes
corresponding Graph/Chart) II-8
Improvement in Global GDP Performance to Benefit Market
Growth in 2014 & Beyond II-8
Table 5: World Real GDP Growth (%) by Region/Country:
2012-2015 (includes corresponding Graph/Chart) II-9
Table 6: World GDP (2013): Percentage Share Breakdown ofNominal GDP Value by Country (includes correspondingGraph/Chart) II-10Outlook II-10Competitive Landscape II-11Changing Fashion II-11Product Customization II-11Designer Wall Tiles II-11Products with Natural Appeal II-11Multi-functional Wall Tiles II-12Faux Finishes Hold Promise II-12Designers' Names Determine Destiny II-12
2. MARKET TRENDS, ISSUES & DRIVERS II-13
Rapid Urbanization: A Strong Growth Driver II-13
Table 7: Total Population Worldwide by Urban and Rural
Population in Thousands: 1950-2050P (includes corresponding
Graph/Chart) II-14
Table 8: Total Population Worldwide: Percentage Breakdown byUrban and Rural Population for the Years 1950-2050P (includescorresponding Graph/Chart) II-15
Table 9: Estimated Percentage of Urbanization in World, China
and India for the Years 2011 and 2018 (includes corresponding
Graph/Chart) II-16
Wall Covering Advancements: Spearheading Growth II-16
Digital Wall Coverings: The Latest in Wall Cover Printing
Technology II-17
3D Technology Enable Unlimited Possibilities for Innovative
Wall Coverings II-17
Wall Coverings that Improve Indoor Air Quality II-18
Sound-Proof Wall Coverings II-18
Research Efforts Focus on Life-Saving Functionality of Wall
Coverings II-19
Smart Multi-Purpose Wall Tiles: The Next Big Thing II-19
Select Intelligent Tiles Currently Available in the Market II-20
Climate Control Tiles II-20
Glow Tiles II-20
Thermo Tiles II-20
Advanced Interior Paints: More than Just Wall Décor II-21
Waterproofing Paints II-21
Fighting Mildew II-21
Reflecting Heat II-21
Glowing Colors II-21
Chalkboard Paints II-21
Rising Popularity of Sustainable Wall Coverings Benefit Market
Expansion II-21
Demand for Eco-Friendly Interior Paints Gain Momentum II-22
Regulations Spur Recycling II-22
Vinyl Wall Coverings: A Boon for the Healthcare Sector II-23
Feature Walls Makes a Comeback II-24
Nonwoven Wallpapers to Gain Market Share from Paper-Based
Wallpapers II-24
Table 10: Global Market for Wallpaper by Segment
(2012-2016F): Percentage Share Breakdown of Volume Production
for Non-woven and Paper-based segments (includes
corresponding Graph/Chart) II-24
Recovery in Construction Activity Augurs Well for the Market II-25
Table 11: Growth in the Global Construction Market by Sector
(2013-2020) (includes corresponding Graph/Chart) II-26
Table 12: Percentage Share of Construction Spending by Region-2015 & 2020 (includes corresponding Graph/Chart) II-26
Table 13: Global Construction Spend across Select Countries
in US$ Billion for the year 2011 (includes corresponding
Graph/Chart) II-27
Residential Replacements to Boost Wall Coverings Demand in
Developed Markets II-27
Rising Investments in Commercial Real Estate Bodes Well for
the Market II-27
Table 14: Global Commercial Real Estate Market (2014E):
Percentage Breakdown of Direct Investments by Region -
Americas, Asia-Pacific and EMEA (includes corresponding
Graph/Chart) II-29
Expanding Hospitality Industry Benefit Wall Covering Sales II-29
Demographic Transformations Strengthen Market Prospects II-30
Rising Global Population Propels Demand for Housing Units and
Infrastructure II-30
Table 15: Top 25 Countries Worldwide in Terms of Population:
2007 & 2013E (includes corresponding Graph/Chart) II-30
Burgeoning Middle Class Population Promote Market Growth II-31
Table 16: Global Middle Class Population (in Millions) by
Geographic Region: 2010, 2020P & 2030P (includes
corresponding Graph/Chart) II-32
Table 17: Global Middle Class Population by GeographicRegion: Percentage Share Breakdown for 2010, 2020P & 2030P(includes corresponding Graph/Chart) II-33Developing Countries Continue to Offer Significant GrowthOpportunities II-33Table 18: Increase in Urban Population in Major Countries inAsia-Pacific (in Millions) Over the Period 2012-2020P(includes corresponding Graph/Chart) II-34
Table 19: GDP Growth for Key Developed and Developing
Countries: 2003-2013 (includes corresponding Graph/Chart) II-35
Table 20: Construction Spending in Asia by Country (in US$Billion): 2013 (includes corresponding Graph/Chart) II-35
Table 21: Asian Construction Market (2013): Percentage
Breakdown of Spend by Sector (includes corresponding
Graph/Chart) II-36
Rising Standards of Living Fuel Growth in the Developing
Countries II-36
India & China: Potential Laden Markets II-36
Table 22: Ten Largest Populated Countries Worldwide (July
2013): Total Population (in Millions) by Age Group 0-14
Years, 15-44 Years, 45-64 Years, and 65+ Years for China,
India, USA, Indonesia, Brazil, Pakistan, Nigeria,
Bangladesh, Russia and Japan (includes corresponding
Graph/Chart) II-37
Table 23: Ten Largest Populated Countries Worldwide (July2013): Percentage Population by Age Group 0-14 Years, 15-44Years, 45-64 Years, and 65+ Years for China, India, USA,Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia andJapan (includes corresponding Graph/Chart) II-38
3. PRODUCT OVERVIEW II-39
Commercial Wall Coverings II-39
Acoustical Wall Coverings II-39
Digital Wall Coverings II-39
Grass Cloth Wall Coverings II-39
Metallics Wall Coverings II-39
Natural/Organics Wall Coverings II-39
Paintable Wall Coverings II-40
Polyolefin/Synthetic Textile Wall Coverings II-40
Writable Surfaces/Dry Erase Wall Coverings II-40
Residential Wall Coverings II-40
Vinyl Coated Paper Wall Coverings II-40
Coated Fabric Wall Coverings II-40
Paper Backed Vinyl/Solid Sheet Vinyl Wall Coverings II-41
Fabric Backed Vinyl Wall Coverings II-41
Ceramic Tiles and Ceramic Wall Tiles II-41
Classification of Ceramic Tiles II-41
Based on Area of Application II-41
Based on Physical Characteristics II-42
Other Classification II-42
Clinker Tiles II-42
Terracotta (Alias Rustic Terracotta alias Tuscan Terracotta
alias Florentine Terracotta) II-42
Cottoforte II-42
Porcelain Tiles II-43
Red Stoneware Tiles II-43
Majolica II-43
Whitebody Single Fired and Monoporosa Tiles II-43
Whitebody Earthenware II-43
Tile Manufacturing Processes II-43
Surface Finishes II-43
Tile Properties II-44
Standards Related to Ceramic Tiles II-44
Wallpapers II-44
Wallpaper Properties II-45
Wallpaper Printing Process II-45
Surface Printing II-45
Flexographic Printing II-45
Screen Printing II-45
Rotary Screen II-46
Gravure Printin II-46
Commercial Wallpapers II-46
Nonwoven Wallpapers II-47
Wallpapers History II-47
Classification of Wallpapers II-48
Based on Raw Materials Used II-48
Based on Finish and Texture II-48
Pre-finished Wallpapers II-48
Vinyl Wallpapers II-48
Smooth Vinyls/Flat Vinyl Wall Coverings II-48
Blown Vinyls II-48
White Wallpapers II-48
Embossed Coverings II-48
Wood Chip II-49
Rice Paper and Parchment Wallpaper II-49
Fiber Wallpaper II-49
Glass Textile Wall Coverings II-49
Underliner II-49
Cork and Cork Veneer II-49
Other Wallpapers II-49
Borders II-49
Children's Designs II-50
Architectural Papers II-50
Interior Paints II-50
Types of Interior Paints II-50
Latex paints II-50
Alkyd (Oil) Paints II-50
Enamels II-50
Gloss II-50
Special Paints and Coatings II-51
Characteristics of Interior Paints II-51
Finishes II-51
Factors for Consideration II-52
Wall Paneling II-52
4. PRODUCT INTRODUCTIONS/INNOVATIONS II-53Xeikon to Launch New Wall Covering Technology II-53Timorous Beasties Unveils New Wallcoverings Designs II-53HARTMANN&FORBES Unveil Fall Collection II-53Asian Paints Introduces Nilaya Collection II-53Liberty Art Fabrics to Introduce Heritage Range II-53VAHALLAN Papers Unveils Wall Coverings Collection II-53JAB Unveils Carlucci Fractions Line of Wallpapers II-53Masterchem Industries Re-introduces KILZ PRO-X® 100 Series II-53PPG Unveils Manor Hall® Line II-54NITCO Rolls Out 'The Royale Treasure' Line of Wall Tiles II-54HP Introduces WallArt Solution II-54INSITU Partners Charles Parsons to Unveil New Line ofWallcoverings II-54HARLEQUIN Unveils Leonida Collection II-54Harlequin Unveils Landscapes Collection II-54Prestigious Textiles Introduces New Collection of Wallcoverings II-54Berger Introduces Royale, an Eco-Friendly Line of Paint II-54Sico Unveils Sico Evolution Line of Paint II-55Valspar and Pantone Unveil the Pantone Universe™ Line II-55Orla Kiely Unveils New Wallpaper Line II-55Len-Tex Unveils New Line, Indulgence Desire II-55ATADesigns to Roll out the 'All Things British' Collection II-55CIL Unveils New Eco-Friendly Line of Premium Paint II-55Rocío Introduces Rocío Wall Fashion™ line of Digital Wall Tiles II-55RAK Ceramics Unveils New Tile Collection II-55
5. RECENT INDUSTRY ACTIVITY II-56
RJF International Divests Interior Products Business II-56
Pacific Wallcoverings Rebrands Itself as Aspiring Walls II-56
Glatfelter Takes over Dresden Papier II-56
Omnova Divests UK-based Muraspec II-56
Omnova Divests Commercial Wall Coverings Division in North
America II-56
6. FOCUS ON SELECT GLOBAL PLAYERS II-57Key Players in Ceramic Tiles Market II-57Crossville, Inc. (US) II-57Dal-Tile Corporation (US) II-57Emilceramica S.p.A (Italy) II-58Grupo Porcelanite S.A. (Mexico) II-58Internacional de Ceramica S.A. de C.V. (Mexico) II-58Johnson Tiles (UK) II-58Marazzi Group (Italy) II-59Key Players in Wallpaper Market II-59Blue Mountain (Canada) II-59Brewster Home Fashions (US) II-59F. Schumacher & Company (US) II-59Johns Manville (US) II-60TIRI Group Ltd. (New Zealand) II-60Aspiring Walls (New Zealand) II-60Seabrook Wall coverings Inc. (US) II-60The Designtex Group (US) II-61Key Players in Wall Panel Market II-61Decorative Panels International (US) II-61Georgia-Pacific LLC (US) II-61KOROSEAL Interior Products (US) II-61Wilsonart LLC (US) II-62Key Players in Interior Paints Market II-62Akzo Nobel N.V. (The Netherlands) II-62Asian Paints Limited (India) II-62Axalta Coating Systems (USA) II-62Benjamin Moore & Co. (USA) II-63Nippon Paint Co., Ltd. (Japan) II-63PPG Industries, Inc. (USA) II-64RPM International, Inc. (USA) II-64Rust-Oleum Corporation II-65SACAL International Group Ltd (UK) II-65Sherwin-Williams Company (US) II-65Valspar Corporation (US) II-66
7. GLOBAL MARKET PERSPECTIVE II-67
Table 24: World Recent Past, Current & Future Analysis for
Wall Coverings by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales in
US$ Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-67
Table 25: World Historic Review for Wall Coverings byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East and Latin America MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2006 through 2012 (includes correspondingGraph/Chart) II-68
Table 26: World 15-Year Perspective for Wall Coverings by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006,
2014 & 2020 (includes corresponding Graph/Chart) II-69
Table 27: World Recent Past, Current & Future Analysis forWallpaper by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East and Latin AmericaMarkets Independently Analyzed with Annual Sales in US$Million for the Years 2013 through 2020 (includescorresponding Graph/Chart) II-70
Table 28: World Historic Review for Wallpaper by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2006
through 2012 (includes corresponding Graph/Chart) II-71
Table 29: World 15-Year Perspective for Wallpaper byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Middle East and Latin America Markets for the Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-72
Table 30: World Recent Past, Current & Future Analysis for
Interior Paint by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Sales in
US$ Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-73
Table 31: World Historic Review for Interior Paint byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East and Latin America MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2006 through 2012 (includes correspondingGraph/Chart) II-74
Table 32: World 15-Year Perspective for Interior Paint by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006,
2014 & 2020 (includes corresponding Graph/Chart) II-75
Table 33: World Recent Past, Current & Future Analysis forWall Tiles by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East and Latin AmericaMarkets Independently Analyzed with Annual Sales in US$Million for the Years 2013 through 2020 (includescorresponding Graph/Chart) II-76
Table 34: World Historic Review for Wall Tiles by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2006
through 2012 (includes corresponding Graph/Chart) II-77
Table 35: World 15-Year Perspective for Wall Tiles byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Middle East and Latin America Markets for the Years 2006, 2014 &2020 (includes corresponding Graph/Chart) II-78
Table 36: World Recent Past, Current & Future Analysis for
Wall Panels by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2013 through 2020 (includes
corresponding Graph/Chart) II-79
Table 37: World Historic Review for Wall Panels by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East and Latin America Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2006through 2012 (includes corresponding Graph/Chart) II-80
Table 38: World 15-Year Perspective for Wall Panels by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for the Years 2006, 2014 &
2020 (includes corresponding Graph/Chart) II-81
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Positive Signs of Recovery in Construction Sector Bodes Well
for the US Market III-1
Table 39: Residential Construction in the US (2007-2014):
Number of Housing Starts by Type - Single-Family Units and
Multi-Family Units (in '000) (includes corresponding
Graph/Chart) III-2
Wallpaper Market III-2
Kids Become the New Targets III-2
Designers' Names Overtake Brand Equity III-2
Digital Printing - The New Age Solution III-3
Ceramic Tiles Market III-3
Table 40: Leading Players in the US Ceramic Tiles Market
(2013) - Percentage Market Share Breakdown of Value for
Mohawk/Dal-Tile, Marazzi, Crossville, Interceramic, Stone
Peak/Fiandre, US/Laufen, Florida Tile/Panaria, Florim and
Imports (includes corresponding Graph/Chart) III-4
Table 41: US Ceramic Tiles Imports by Country of Origin(2013) - Import Volumes in Million Square Feet for Mexico,China, Italy, Spain and Brazil (includes correspondingGraph/Chart) III-4
Table 42: US Ceramic Tile Market (2009-2013) - Imports and
Exports Volumes in Million Square Feet (includes
corresponding Graph/Chart) III-5
Ceramic Tiles to Stay on Top III-5
Demand Scenario III-5
Major End Use Sectors III-6
Paint Market in the US III-6
Specialty Coats are Order of the Day III-6
Premium Paints Gain Demand III-6
Consumer Interest Propels Interior Paint Demand in the US III-6
Barriers to Growth III-7
Big-Boxes Block Margin Growth III-7
Rising Raw Material Prices III-7
Growth in Size and Specialization III-7
Lead Paint Litigation III-7
Environmental and Societal III-7
Performance Enhancements III-8
Competition III-8
Table 43: Leading Players in the North American Market for
Architectural Paint by Store Count (2013) (includes
corresponding Graph/Chart) III-8
US Paint Statistics III-8
Leading Paint Contractors in the US (2012): Ranked by Revenue III-8
Table 44: US Retail Paint Market by Distribution Channels
(2013): Percentage Breakdown of Volume Sales for Building
merchants, Co-operatives, General merchandise chain
stores, Hardware stores, Home Improvement Centers, and
Specialist paint stores (includes corresponding
Graph/Chart) III-9
Top 10 Paint Brands in the US (2013): Ranked by
Construction Firm Preferences III-9
Trends in Interior Architectural Paints Market III-9
Alternative Paint Technologies Gain Ground III-10
Environmental Regulation in the United States III-10
Regulatory Environment and Competitive Advantage III-11
Methods of Achieving Environmental Goals III-11
Wallcoverings Standards III-11
W-101 Standard III-11
WA Standard NSF-342 III-12
Trade Statistics III-12
Table 45: US Exports of Ingrain Paper; Wallpaper and
Similar Wall Coverings (2013): Percentage Share Breakdown
of Export Value by Destination Country (includes
corresponding Graph/Chart) III-12
Table 46: US Exports of Textile Wall Coverings (2013):Percentage Share Breakdown of Export Value by DestinationCountry (includes corresponding Graph/Chart) III-12
Table 47: US Imports of Ingrain Paper; Wallpaper and
Similar Wall Coverings (2013): Percentage Share Breakdown
of Export Value by Country of Origin (includes
corresponding Graph/Chart) III-13
Table 48: US Imports of Textile Wall Coverings (2013):Percentage Share Breakdown of Export Value by Country ofOrigin (includes corresponding Graph/Chart) III-13Product Launches III-14Strategic Corporate Developments III-15Select Players III-15B.Market Analytics III-23Table 49: The US Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-23
Table 50: The US Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-24
Table 51: The US 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-25
2. CANADA III-26
A.Market Analysis III-26
Current & Future Analysis III-26
Canadian Paint Market III-26
Table 52: Leading Retailers in the Canadian Paints Market
(2013): Percentage Share Breakdown for Canadian Tire, Home
Depot, Réno-Dépot, Rona, Wal-Mart, and Others (includes
corresponding Graph/Chart) III-26
Recovery in Construction Activity to Drive Demand III-26
Table 53: Housing Starts in Canada (2007-2013) (in '000
Units) (includes corresponding Graph/Chart) III-27
Product Launches III-28
B.Market Analytics III-28
Table 54: Canadian Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-28
Table 55: Canadian Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-29
Table 56: Canadian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-30
3. JAPAN III-31A.Market Analysis III-31Current & Future Analysis III-31Japanese Wallpaper Market III-31Dynamics and Peculiarities III-31Distribution System in Japanese Wallpaper Market III-31Table 57: Japanese Production of Wall Paper by Type (2013)(includes corresponding Graph/Chart) III-32PVC Wall Coverings Capture the Japanese Market III-32Japanese Housing Market Remains Upbeat Amid Downside Risks III-32Import Scenario III-33Guidelines for New Entrants in Japanese Market III-33Regulatory Environment in Japan III-33Building Standard Law III-33Specification Standards III-33Performance Standards III-34Certification of Wall coverings III-34Authorized Certification Organizations III-34Labeling of Wall Coverings III-34Legally Required Labeling III-34Voluntary Labeling based on Provisions of Law III-34Building Standard Law III-34Voluntary Industry Labeling III-34Labeling by Wall Covering Association of Japan III-34Labeling by Japan Environment Association III-35Key Player III-35B.Market Analytics III-36Table 58: Japanese Recent Past, Current & Future Analysisfor Wall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-36
Table 59: Japanese Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-37
Table 60: Japanese 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-38
4. EUROPE III-39
A.Market Analysis III-39
Current & Future Analysis III-39
Market Overview III-39
Table 61: EU Market for Ceramic Tiles by Leading Countries
(2013) - Percentage Share Breakdown of Consumption
(includes corresponding Graph/Chart) III-40
Import-Export of Ceramic Tiles III-40
European Construction Sector to Exhibit Decline in Long-Term III-40
Table 62: Construction Industry in Europe (2010, 2011 &
2012): Percentage Change of Construction Output by Segment
(includes corresponding Graph/Chart) III-41
Textile Wall Coverings Stats: III-42
Table 63: European Production of Textile Based Wall Covers
for 2009-2012 (includes corresponding Graph/Chart) III-42
Table 64: Leading Providers of Textile Wall Coveringswithin EU/EFTA (2013) (includes corresponding Graph/Chart) III-42B.Market Analytics III-43Table 65: European Recent Past, Current & Future Analysisfor Wall Coverings by Geographic Region - France, Germany,Italy, UK, Spain, Russia and Rest of Europe MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2013 through 2020 (includes correspondingGraph/Chart) III-43
Table 66: European Historic Review for Wall Coverings by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales in US$ Million for the Years 2006 through
2012 (includes corresponding Graph/Chart) III-44
Table 67: European 15-Year Perspective for Wall Coverings byGeographic Region - Percentage Breakdown of Value Sales forFrance, Germany, Italy, UK, Spain, Russia and Rest of EuropeMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-45
Table 68: European Recent Past, Current & Future Analysis
for Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-46
Table 69: European Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-47
Table 70: European 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-48
4a. FRANCE III-49A.Market Analysis III-49Current & Future Analysis III-49B.Market Analytics III-49Table 71: French Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-49
Table 72: French Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-50
Table 73: French 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-51
4b. GERMANY III-52
A.Market Analysis III-52
Current & Future Analysis III-52
Ceramic Tile Market III-52
Regulatory Environment in Germany III-52
Product Launches III-52
B.Market Analytics III-53
Table 74: German Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-53
Table 75: German Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-54
Table 76: German 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-55
4c. ITALY III-56A.Market Analysis III-56Current & Future Analysis III-56Ceramic Tile Market III-56Italian Vitrified Stoneware Market Overview III-56Environmental Safeguard III-56Select Players III-57B.Market Analytics III-58Table 77: Italian Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-58
Table 78: Italian Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-59
Table 79: Italian 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-60
4d. THE UNITED KINGDOM III-61
A.Market Analysis III-61
Current & Future Analysis III-61
Market Overview III-61
Distribution Networks III-61
Consolidation Trends Over the Years III-62
The UK Tile Market III-62
Strong Recovery in the UK Housing Sector to Drive Demand III-63
Table 80: New Housing Starts in the UK by Country: FY
2008-09 through FY 2013-14 (includes corresponding
Graph/Chart) III-64
Regulatory Environment III-64
Legislation III-64
VOC Legislation III-64
The (EU) Biocidal Products Directive (BPD) III-64
UK- Climate Change Levy Agreement III-65
Recitals III-65
Effect of Regulation III-65
UK Regulatory Environment-Paints III-66
Product Launches III-66
Strategic Corporate Development III-67
Key Players III-67
B.Market Analytics III-69
Table 81: The UK Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-69
Table 82: The UK Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-70
Table 83: The UK 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-71
4e. SPAIN III-72A.Market Analysis III-72Current & Future Analysis III-72Ceramic Tile Market III-72Increasing Demand from Export Markets III-72B.Market Analytics III-73Table 84: Spanish Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-73
Table 85: Spanish Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-74
Table 86: Spanish 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-75
4f. RUSSIA III-76
A.Market Analysis III-76
Current & Future Analysis III-76
Market Overview III-76
Wallpaper, Ceramic Tiles, and Paints - The Finishing Products III-76
Table 87: Russian Wallpaper Market by Type (2013):
Percentage Share Breakdown of Volume Sales for Vinyl
Wallpaper, Paper Wallpaper, Fiber Glass Wallpaper, and
Others (includes corresponding Graph/Chart) III-76
Russia Offers Significant Opportunities III-77
Porcelain and Ceramic Tile Production in Russia III-77
Russian Construction Industry Overview III-77
B.Market Analytics III-78
Table 88: Russian Recent Past, Current & Future Analysis for
Wall Coverings by Product Segment - Wallpaper, Interior
Paint, Wall Tiles, and Wall Panels Markets Independently
Analyzed with Annual Sales in US$ Million for the Years 2013
through 2020 (includes corresponding Graph/Chart) III-78
Table 89: Russian Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-79
Table 90: Russian 15-Year Perspective for Wall Coverings by
Product Segment - Percentage Breakdown of Value Sales for
Wallpaper, Interior Paint, Wall Tiles, and Wall Panels
Markets for the Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-80
4g. REST OF EUROPE III-81A.Market Analysis III-81Current & Future Analysis III-81Market Overview III-81Portugal III-81Turkey III-81Key Players III-81B.Market Analytics III-82Table 91: Rest of European Recent Past, Current & FutureAnalysis for Wall Coverings by Product Segment - Wallpaper,Interior Paint, Wall Tiles, and Wall Panels MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2013 through 2020 (includes correspondingGraph/Chart) III-82
Table 92: Rest of European Historic Review for Wall
Coverings by Product Segment - Wallpaper, Interior Paint,
Wall Tiles, and Wall Panels Markets Independently Analyzed
with Annual Sales in US$ Million for the Years 2006 through
2012 (includes corresponding Graph/Chart) III-83
Table 93: Rest of European 15-Year Perspective for WallCoverings by Product Segment - Percentage Breakdown of ValueSales for Wallpaper, Interior Paint, Wall Tiles, and WallPanels Markets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-84
5. ASIA-PACIFIC III-85
A.Market Analysis III-85
Current & Future Analysis III-85
Positive Construction Activity Outlook to Drive Market Growth III-85
Table 94: Projected Growth in the Asian Construction Market
by Region and Sector (2014-2020) (includes corresponding
Graph/Chart) III-86
Asia-Pacific to Replace Europe as the Largest Wall Coverings
Market Worldwide III-86
Table 95: Increase in Urban Population in Major Countries
in Asia-Pacific (in Millions) Over the Period 2012-2020P
(includes corresponding Graph/Chart) III-87
Table 96: GDP Growth for Key Developed and DevelopingCountries: 2003-2013 (includes corresponding Graph/Chart) III-88
Table 97: Construction Spending by Country in Asia in US$
Billion: 2013 (includes corresponding Graph/Chart) III-88
Table 98: Asian Construction Market (2013): PercentageBreakdown of Spend by Sector (includes correspondingGraph/Chart) III-89India & China Offer Significant Opportunities III-89Table 99: Ten Largest Populated Countries Worldwide (July2013): Total Population (in Millions) by Age Group 0-14Years, 15-44 Years, 45-64 Years, and 65+ Years for China,India, USA, Indonesia, Brazil, Pakistan, Nigeria,Bangladesh, Russia and Japan (includes correspondingGraph/Chart) III-90B.Market Analytics III-91Table 100: Asia-Pacific Recent Past, Current & FutureAnalysis for Wall Coverings by Geographic Region - China,India and Rest of Asia-Pacific Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-91
Table 101: Asia-Pacific Historic Review for Wall Coverings
by Geographic Region - China, India and Rest of Asia-Pacific
Markets Independently Analyzed with Annual Sales in US$
Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-92
Table 102: Asia-Pacific 15-Year Perspective for WallCoverings by Geographic Region - Percentage Breakdown ofValue Sales for China, India and Rest of Asia-PacificMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-93
Table 103: Asia-Pacific Recent Past, Current & Future
Analysis for Wall Coverings by Product Segment - Wallpaper,
Interior Paint, Wall Tiles, and Wall Panels Markets
Independently Analyzed with Annual Sales in US$ Million for
the Years 2013 through 2020 (includes corresponding
Graph/Chart) III-94
Table 104: Asia-Pacific Historic Review for Wall Coveringsby Product Segment - Wallpaper, Interior Paint, Wall Tiles,and Wall Panels Markets Independently Analyzed with AnnualSales in US$ Million for the Years 2006 through 2012(includes corresponding Graph/Chart) III-95
Table 105: Asia-Pacific 15-Year Perspective for Wall
Coverings by Product Segment - Percentage Breakdown of Value
Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall
Panels Markets for the Years 2006, 2014 & 2020 (includes
corresponding Graph/Chart) III-96
5a. CHINA III-97A.Market Analysis III-97Current & Future Analysis III-97Building Materials Market Overview III-97Key Factors Influencing Growth III-97Interior Décor Market - Consumption Patterns III-97Ceramic Tiles Market Maintain Growth Momentum III-97Wallpaper - Regaining Foothold III-98Table 106: Chinese Consumption of Paper-based Wallpaper byType in tons for 2013 (includes corresponding Graph/Chart) III-99Rising Construction Activity in China Bodes Well for the Market III-99Environmental Concerns III-99Key Regional Players III-99B.Market Analytics III-100Table 107: Chinese Recent Past, Current & Future Analysisfor Wall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-100
Table 108: Chinese Historic Review for Wall Coverings by
Product Segment - Wallpaper, Interior Paint, Wall Tiles, and
Wall Panels Markets Independently Analyzed with Annual Sales
in US$ Million for the Years 2006 through 2012 (includes
corresponding Graph/Chart) III-101
Table 109: Chinese 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-102
5b. INDIA III-103
A.Market Analysis III-103
Current & Future Analysis III-103
Overview III-103
Wallpaper Market III-103
Indian Decorative Paints Landscape III-103
The Contemporary Indian Paints User Gives "GREEN" A Thumps UP III-104
Booming Housing Sector Promotes Wall Tiles Demand in the
Country III-104
Table 110: Indian Market