Google and Whole Foods are among the companies using Noble Environmental Technologies' building material product, Ecor, made from 100 percent recycled material.
Ecor is also 100 percent recyclable and free of toxins.
Noble created ECOR in partnership with the USDA and it is currently being used by architects, designers, furniture and cabinetry manufacturers in place of wood, particleboard, fiberboard, MDF, aluminum, plastic, cardboard and other composites.
The product is 75 percent lighter than conventional panel product, the San Diego Business Journal reports.
Whole Food has used Ecor for signage, while Google used Ecor for wavy interior panels — the pulp can be shaped into waves, patterns or spheres.
Noble produces 100 million square feet of Ecor per year at its manufacturing facility in Serbia. Manufacturing began at $3 to $4 per square foot; however, the company has brought the costs down to 29 cents per square foot, the Business Journal says.