Friday, January 16, 2015

Design potential impoves with vertical install CSR Cemintel Designer Series

Walling solutions specialist CSR Cemintel™ continues to build on the popular Designer Series by offering the flexibility of 'Vertical install'.
article image

CSR Cemintel collaborates with designers, architects and builders to produce lightweight building products that fit their design brief while also enabling new design possibilities.


Traditionally installed horizontally, Designer Series now offers the flexibility of Vertical install, allowing builders, architects and designers greater choice. The latest innovation follows the introduction of additional colours and textures based on current design trends in the popular Designer Series.


Senior Product Manager Ben Thompson explains that CSR Cemintel sees the future of the building industry converging towards a partnership between architects, designers, builders and building material companies, going beyond a simple supply and demand relationship. He adds that CSR Cemintel is working with designers to push boundaries and achieve the true potential of their products.


Designer Series Vertical install has been successfully used internally and externally in several projects with stunning results. CSR Cemintel worked closely with award-winning builder, Stylemaster Homes in Queensland on two of their projects. Stylemaster Homes chose Textured Sandstone installed vertically as feature walls in the kitchen, living room, bedroom and entry way to the home.


According to Stylemaster Homes General Manager, Sharon Piconi, the vertical install of the Designer Series has been used in their award winning Baybreeze and Milan display homes, helping them create something unique and exciting for their clients using a new product.


Ben Thompson comments that the Textured Sandstone chosen by Stylemaster Homes is a seamless selection in the living room against the stark-white modern kitchen. He explains that the choice of vertical or horizontal installation opened the discussion between the designer and the homeowner on how to maximise the colours in the Designer Series product in relation to other colours and fixtures in the room.


Designer Series is a range of pre-finished cement bonded fibrous wood particle panels offered in a choice of iCube, Textured, Slimline, Woodgrain, Urban or Smooth in a range of colours. Select styles in the Designer Series range can be installed horizontally or vertically using the unique clip-system onto a timber or steel frame.