Thursday, January 8, 2015

Global Wall Coverings Market was launched

This Global Wall Coverings Market report analyzes the worldwide markets for Wall Coverings in US$ Million by the following Product Segments: Wall Papers, Interior Paint, Wall Tiles, and Wall Panels. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2013 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 222 companies including many key and niche players



I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1

Disclaimers I-2

Data Interpretation & Reporting Level I-2

Quantitative Techniques & Analytics I-3

Product Definitions and Scope of Study I-3

Wall Papers I-3

The Third Layer I-3

Intermediate Layer I-3

Decorative Layer I-4

Paints I-4

Architectural Coatings and Interior Paints I-4

Interior Paints I-4

Wall Tiles I-4

Ceramic Wall Tiles I-4

Wall Panels I-4

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1

A Prelude II-1

Recession in Retrospect and the Road Ahead II-2

The 2007-2009 Recession II-2

Construction Activity Nosedives in the US between 2007-2009 II-2

Table 1: Housing Starts in the United States (2006-2009):

Yearly Breakdown of Number of Housing Starts (In '000 Units)

(includes corresponding Graph/Chart) II-3

Table 2: Building Permits in the US (2007-2009) (In '000s)(includes corresponding Graph/Chart) II-4Global Wall Coverings Market Posts Recovery in 2010 II-42009-2012 Europe Debt Crisis in Retrospect II-4US Fiscal Crisis and Euro Debt Crisis Mars their MarketPerformance in 2013 II-6Current State of the Eurozone Economic Crisis II-6Table 3: EU Real GDP Growth Rates (in %) by Country: 2014 &2015 (includes corresponding Graph/Chart) II-7

Table 4: Business Climate indicator in the Eurozone Area

from July 2013 to July 2014: Breakdown by Month (includes

corresponding Graph/Chart) II-8

Improvement in Global GDP Performance to Benefit Market

Growth in 2014 & Beyond II-8

Table 5: World Real GDP Growth (%) by Region/Country:

2012-2015 (includes corresponding Graph/Chart) II-9

Table 6: World GDP (2013): Percentage Share Breakdown ofNominal GDP Value by Country (includes correspondingGraph/Chart) II-10Outlook II-10Competitive Landscape II-11Changing Fashion II-11Product Customization II-11Designer Wall Tiles II-11Products with Natural Appeal II-11Multi-functional Wall Tiles II-12Faux Finishes Hold Promise II-12Designers' Names Determine Destiny II-12

2. MARKET TRENDS, ISSUES & DRIVERS II-13

Rapid Urbanization: A Strong Growth Driver II-13

Table 7: Total Population Worldwide by Urban and Rural

Population in Thousands: 1950-2050P (includes corresponding

Graph/Chart) II-14

Table 8: Total Population Worldwide: Percentage Breakdown byUrban and Rural Population for the Years 1950-2050P (includescorresponding Graph/Chart) II-15

Table 9: Estimated Percentage of Urbanization in World, China

and India for the Years 2011 and 2018 (includes corresponding

Graph/Chart) II-16

Wall Covering Advancements: Spearheading Growth II-16

Digital Wall Coverings: The Latest in Wall Cover Printing

Technology II-17

3D Technology Enable Unlimited Possibilities for Innovative

Wall Coverings II-17

Wall Coverings that Improve Indoor Air Quality II-18

Sound-Proof Wall Coverings II-18

Research Efforts Focus on Life-Saving Functionality of Wall

Coverings II-19

Smart Multi-Purpose Wall Tiles: The Next Big Thing II-19

Select Intelligent Tiles Currently Available in the Market II-20

Climate Control Tiles II-20

Glow Tiles II-20

Thermo Tiles II-20

Advanced Interior Paints: More than Just Wall Décor II-21

Waterproofing Paints II-21

Fighting Mildew II-21

Reflecting Heat II-21

Glowing Colors II-21

Chalkboard Paints II-21

Rising Popularity of Sustainable Wall Coverings Benefit Market

Expansion II-21

Demand for Eco-Friendly Interior Paints Gain Momentum II-22

Regulations Spur Recycling II-22

Vinyl Wall Coverings: A Boon for the Healthcare Sector II-23

Feature Walls Makes a Comeback II-24

Nonwoven Wallpapers to Gain Market Share from Paper-Based

Wallpapers II-24

Table 10: Global Market for Wallpaper by Segment

(2012-2016F): Percentage Share Breakdown of Volume Production

for Non-woven and Paper-based segments (includes

corresponding Graph/Chart) II-24

Recovery in Construction Activity Augurs Well for the Market II-25

Table 11: Growth in the Global Construction Market by Sector

(2013-2020) (includes corresponding Graph/Chart) II-26

Table 12: Percentage Share of Construction Spending by Region-2015 & 2020 (includes corresponding Graph/Chart) II-26

Table 13: Global Construction Spend across Select Countries

in US$ Billion for the year 2011 (includes corresponding

Graph/Chart) II-27

Residential Replacements to Boost Wall Coverings Demand in

Developed Markets II-27

Rising Investments in Commercial Real Estate Bodes Well for

the Market II-27

Table 14: Global Commercial Real Estate Market (2014E):

Percentage Breakdown of Direct Investments by Region -

Americas, Asia-Pacific and EMEA (includes corresponding

Graph/Chart) II-29

Expanding Hospitality Industry Benefit Wall Covering Sales II-29

Demographic Transformations Strengthen Market Prospects II-30

Rising Global Population Propels Demand for Housing Units and

Infrastructure II-30

Table 15: Top 25 Countries Worldwide in Terms of Population:

2007 & 2013E (includes corresponding Graph/Chart) II-30

Burgeoning Middle Class Population Promote Market Growth II-31

Table 16: Global Middle Class Population (in Millions) by

Geographic Region: 2010, 2020P & 2030P (includes

corresponding Graph/Chart) II-32

Table 17: Global Middle Class Population by GeographicRegion: Percentage Share Breakdown for 2010, 2020P & 2030P(includes corresponding Graph/Chart) II-33Developing Countries Continue to Offer Significant GrowthOpportunities II-33Table 18: Increase in Urban Population in Major Countries inAsia-Pacific (in Millions) Over the Period 2012-2020P(includes corresponding Graph/Chart) II-34

Table 19: GDP Growth for Key Developed and Developing

Countries: 2003-2013 (includes corresponding Graph/Chart) II-35

Table 20: Construction Spending in Asia by Country (in US$Billion): 2013 (includes corresponding Graph/Chart) II-35

Table 21: Asian Construction Market (2013): Percentage

Breakdown of Spend by Sector (includes corresponding

Graph/Chart) II-36

Rising Standards of Living Fuel Growth in the Developing

Countries II-36

India & China: Potential Laden Markets II-36

Table 22: Ten Largest Populated Countries Worldwide (July

2013): Total Population (in Millions) by Age Group 0-14

Years, 15-44 Years, 45-64 Years, and 65+ Years for China,

India, USA, Indonesia, Brazil, Pakistan, Nigeria,

Bangladesh, Russia and Japan (includes corresponding

Graph/Chart) II-37

Table 23: Ten Largest Populated Countries Worldwide (July2013): Percentage Population by Age Group 0-14 Years, 15-44Years, 45-64 Years, and 65+ Years for China, India, USA,Indonesia, Brazil, Pakistan, Nigeria, Bangladesh, Russia andJapan (includes corresponding Graph/Chart) II-38

3. PRODUCT OVERVIEW II-39

Commercial Wall Coverings II-39

Acoustical Wall Coverings II-39

Digital Wall Coverings II-39

Grass Cloth Wall Coverings II-39

Metallics Wall Coverings II-39

Natural/Organics Wall Coverings II-39

Paintable Wall Coverings II-40

Polyolefin/Synthetic Textile Wall Coverings II-40

Writable Surfaces/Dry Erase Wall Coverings II-40

Residential Wall Coverings II-40

Vinyl Coated Paper Wall Coverings II-40

Coated Fabric Wall Coverings II-40

Paper Backed Vinyl/Solid Sheet Vinyl Wall Coverings II-41

Fabric Backed Vinyl Wall Coverings II-41

Ceramic Tiles and Ceramic Wall Tiles II-41

Classification of Ceramic Tiles II-41

Based on Area of Application II-41

Based on Physical Characteristics II-42

Other Classification II-42

Clinker Tiles II-42

Terracotta (Alias Rustic Terracotta alias Tuscan Terracotta

alias Florentine Terracotta) II-42

Cottoforte II-42

Porcelain Tiles II-43

Red Stoneware Tiles II-43

Majolica II-43

Whitebody Single Fired and Monoporosa Tiles II-43

Whitebody Earthenware II-43

Tile Manufacturing Processes II-43

Surface Finishes II-43

Tile Properties II-44

Standards Related to Ceramic Tiles II-44

Wallpapers II-44

Wallpaper Properties II-45

Wallpaper Printing Process II-45

Surface Printing II-45

Flexographic Printing II-45

Screen Printing II-45

Rotary Screen II-46

Gravure Printin II-46

Commercial Wallpapers II-46

Nonwoven Wallpapers II-47

Wallpapers History II-47

Classification of Wallpapers II-48

Based on Raw Materials Used II-48

Based on Finish and Texture II-48

Pre-finished Wallpapers II-48

Vinyl Wallpapers II-48

Smooth Vinyls/Flat Vinyl Wall Coverings II-48

Blown Vinyls II-48

White Wallpapers II-48

Embossed Coverings II-48

Wood Chip II-49

Rice Paper and Parchment Wallpaper II-49

Fiber Wallpaper II-49

Glass Textile Wall Coverings II-49

Underliner II-49

Cork and Cork Veneer II-49

Other Wallpapers II-49

Borders II-49

Children's Designs II-50

Architectural Papers II-50

Interior Paints II-50

Types of Interior Paints II-50

Latex paints II-50

Alkyd (Oil) Paints II-50

Enamels II-50

Gloss II-50

Special Paints and Coatings II-51

Characteristics of Interior Paints II-51

Finishes II-51

Factors for Consideration II-52

Wall Paneling II-52

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-53Xeikon to Launch New Wall Covering Technology II-53Timorous Beasties Unveils New Wallcoverings Designs II-53HARTMANN&FORBES Unveil Fall Collection II-53Asian Paints Introduces Nilaya Collection II-53Liberty Art Fabrics to Introduce Heritage Range II-53VAHALLAN Papers Unveils Wall Coverings Collection II-53JAB Unveils Carlucci Fractions Line of Wallpapers II-53Masterchem Industries Re-introduces KILZ PRO-X® 100 Series II-53PPG Unveils Manor Hall® Line II-54NITCO Rolls Out 'The Royale Treasure' Line of Wall Tiles II-54HP Introduces WallArt Solution II-54INSITU Partners Charles Parsons to Unveil New Line ofWallcoverings II-54HARLEQUIN Unveils Leonida Collection II-54Harlequin Unveils Landscapes Collection II-54Prestigious Textiles Introduces New Collection of Wallcoverings II-54Berger Introduces Royale, an Eco-Friendly Line of Paint II-54Sico Unveils Sico Evolution Line of Paint II-55Valspar and Pantone Unveil the Pantone Universe™ Line II-55Orla Kiely Unveils New Wallpaper Line II-55Len-Tex Unveils New Line, Indulgence Desire II-55ATADesigns to Roll out the 'All Things British' Collection II-55CIL Unveils New Eco-Friendly Line of Premium Paint II-55Rocío Introduces Rocío Wall Fashion™ line of Digital Wall Tiles II-55RAK Ceramics Unveils New Tile Collection II-55

5. RECENT INDUSTRY ACTIVITY II-56

RJF International Divests Interior Products Business II-56

Pacific Wallcoverings Rebrands Itself as Aspiring Walls II-56

Glatfelter Takes over Dresden Papier II-56

Omnova Divests UK-based Muraspec II-56

Omnova Divests Commercial Wall Coverings Division in North

America II-56

6. FOCUS ON SELECT GLOBAL PLAYERS II-57Key Players in Ceramic Tiles Market II-57Crossville, Inc. (US) II-57Dal-Tile Corporation (US) II-57Emilceramica S.p.A (Italy) II-58Grupo Porcelanite S.A. (Mexico) II-58Internacional de Ceramica S.A. de C.V. (Mexico) II-58Johnson Tiles (UK) II-58Marazzi Group (Italy) II-59Key Players in Wallpaper Market II-59Blue Mountain (Canada) II-59Brewster Home Fashions (US) II-59F. Schumacher & Company (US) II-59Johns Manville (US) II-60TIRI Group Ltd. (New Zealand) II-60Aspiring Walls (New Zealand) II-60Seabrook Wall coverings Inc. (US) II-60The Designtex Group (US) II-61Key Players in Wall Panel Market II-61Decorative Panels International (US) II-61Georgia-Pacific LLC (US) II-61KOROSEAL Interior Products (US) II-61Wilsonart LLC (US) II-62Key Players in Interior Paints Market II-62Akzo Nobel N.V. (The Netherlands) II-62Asian Paints Limited (India) II-62Axalta Coating Systems (USA) II-62Benjamin Moore & Co. (USA) II-63Nippon Paint Co., Ltd. (Japan) II-63PPG Industries, Inc. (USA) II-64RPM International, Inc. (USA) II-64Rust-Oleum Corporation II-65SACAL International Group Ltd (UK) II-65Sherwin-Williams Company (US) II-65Valspar Corporation (US) II-66

7. GLOBAL MARKET PERSPECTIVE II-67

Table 24: World Recent Past, Current & Future Analysis for

Wall Coverings by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and Latin

America Markets Independently Analyzed with Annual Sales in

US$ Million for the Years 2013 through 2020 (includes

corresponding Graph/Chart) II-67

Table 25: World Historic Review for Wall Coverings byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East and Latin America MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2006 through 2012 (includes correspondingGraph/Chart) II-68

Table 26: World 15-Year Perspective for Wall Coverings by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin America Markets for the Years 2006,

2014 & 2020 (includes corresponding Graph/Chart) II-69

Table 27: World Recent Past, Current & Future Analysis forWallpaper by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East and Latin AmericaMarkets Independently Analyzed with Annual Sales in US$Million for the Years 2013 through 2020 (includescorresponding Graph/Chart) II-70

Table 28: World Historic Review for Wallpaper by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin America Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2006

through 2012 (includes corresponding Graph/Chart) II-71

Table 29: World 15-Year Perspective for Wallpaper byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Middle East and Latin America Markets for the Years 2006, 2014 & 2020 (includes corresponding Graph/Chart) II-72

Table 30: World Recent Past, Current & Future Analysis for

Interior Paint by Geographic Region - US, Canada, Japan,

Europe, Asia-Pacific (excluding Japan), Middle East and Latin

America Markets Independently Analyzed with Annual Sales in

US$ Million for the Years 2013 through 2020 (includes

corresponding Graph/Chart) II-73

Table 31: World Historic Review for Interior Paint byGeographic Region - US, Canada, Japan, Europe, Asia-Pacific(excluding Japan), Middle East and Latin America MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2006 through 2012 (includes correspondingGraph/Chart) II-74

Table 32: World 15-Year Perspective for Interior Paint by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin America Markets for the Years 2006,

2014 & 2020 (includes corresponding Graph/Chart) II-75

Table 33: World Recent Past, Current & Future Analysis forWall Tiles by Geographic Region - US, Canada, Japan, Europe,Asia-Pacific (excluding Japan), Middle East and Latin AmericaMarkets Independently Analyzed with Annual Sales in US$Million for the Years 2013 through 2020 (includescorresponding Graph/Chart) II-76

Table 34: World Historic Review for Wall Tiles by Geographic

Region - US, Canada, Japan, Europe, Asia-Pacific (excluding

Japan), Middle East and Latin America Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2006

through 2012 (includes corresponding Graph/Chart) II-77

Table 35: World 15-Year Perspective for Wall Tiles byGeographic Region - Percentage Breakdown of Value Sales forUS, Canada, Japan, Europe, Asia-Pacific (excluding Japan),Middle East and Latin America Markets for the Years 2006, 2014 &2020 (includes corresponding Graph/Chart) II-78

Table 36: World Recent Past, Current & Future Analysis for

Wall Panels by Geographic Region - US, Canada, Japan, Europe,

Asia-Pacific (excluding Japan), Middle East and Latin America

Markets Independently Analyzed with Annual Sales in US$

Million for the Years 2013 through 2020 (includes

corresponding Graph/Chart) II-79

Table 37: World Historic Review for Wall Panels by GeographicRegion - US, Canada, Japan, Europe, Asia-Pacific (excludingJapan), Middle East and Latin America Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2006through 2012 (includes corresponding Graph/Chart) II-80

Table 38: World 15-Year Perspective for Wall Panels by

Geographic Region - Percentage Breakdown of Value Sales for

US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),

Middle East and Latin America Markets for the Years 2006, 2014 &

2020 (includes corresponding Graph/Chart) II-81

III. MARKET

1. THE UNITED STATES III-1

A.Market Analysis III-1

Current & Future Analysis III-1

Positive Signs of Recovery in Construction Sector Bodes Well

for the US Market III-1

Table 39: Residential Construction in the US (2007-2014):

Number of Housing Starts by Type - Single-Family Units and

Multi-Family Units (in '000) (includes corresponding

Graph/Chart) III-2

Wallpaper Market III-2

Kids Become the New Targets III-2

Designers' Names Overtake Brand Equity III-2

Digital Printing - The New Age Solution III-3

Ceramic Tiles Market III-3

Table 40: Leading Players in the US Ceramic Tiles Market

(2013) - Percentage Market Share Breakdown of Value for

Mohawk/Dal-Tile, Marazzi, Crossville, Interceramic, Stone

Peak/Fiandre, US/Laufen, Florida Tile/Panaria, Florim and

Imports (includes corresponding Graph/Chart) III-4

Table 41: US Ceramic Tiles Imports by Country of Origin(2013) - Import Volumes in Million Square Feet for Mexico,China, Italy, Spain and Brazil (includes correspondingGraph/Chart) III-4

Table 42: US Ceramic Tile Market (2009-2013) - Imports and

Exports Volumes in Million Square Feet (includes

corresponding Graph/Chart) III-5

Ceramic Tiles to Stay on Top III-5

Demand Scenario III-5

Major End Use Sectors III-6

Paint Market in the US III-6

Specialty Coats are Order of the Day III-6

Premium Paints Gain Demand III-6

Consumer Interest Propels Interior Paint Demand in the US III-6

Barriers to Growth III-7

Big-Boxes Block Margin Growth III-7

Rising Raw Material Prices III-7

Growth in Size and Specialization III-7

Lead Paint Litigation III-7

Environmental and Societal III-7

Performance Enhancements III-8

Competition III-8

Table 43: Leading Players in the North American Market for

Architectural Paint by Store Count (2013) (includes

corresponding Graph/Chart) III-8

US Paint Statistics III-8

Leading Paint Contractors in the US (2012): Ranked by Revenue III-8

Table 44: US Retail Paint Market by Distribution Channels

(2013): Percentage Breakdown of Volume Sales for Building

merchants, Co-operatives, General merchandise chain

stores, Hardware stores, Home Improvement Centers, and

Specialist paint stores (includes corresponding

Graph/Chart) III-9

Top 10 Paint Brands in the US (2013): Ranked by

Construction Firm Preferences III-9

Trends in Interior Architectural Paints Market III-9

Alternative Paint Technologies Gain Ground III-10

Environmental Regulation in the United States III-10

Regulatory Environment and Competitive Advantage III-11

Methods of Achieving Environmental Goals III-11

Wallcoverings Standards III-11

W-101 Standard III-11

WA Standard NSF-342 III-12

Trade Statistics III-12

Table 45: US Exports of Ingrain Paper; Wallpaper and

Similar Wall Coverings (2013): Percentage Share Breakdown

of Export Value by Destination Country (includes

corresponding Graph/Chart) III-12

Table 46: US Exports of Textile Wall Coverings (2013):Percentage Share Breakdown of Export Value by DestinationCountry (includes corresponding Graph/Chart) III-12

Table 47: US Imports of Ingrain Paper; Wallpaper and

Similar Wall Coverings (2013): Percentage Share Breakdown

of Export Value by Country of Origin (includes

corresponding Graph/Chart) III-13

Table 48: US Imports of Textile Wall Coverings (2013):Percentage Share Breakdown of Export Value by Country ofOrigin (includes corresponding Graph/Chart) III-13Product Launches III-14Strategic Corporate Developments III-15Select Players III-15B.Market Analytics III-23Table 49: The US Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-23

Table 50: The US Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Markets Independently Analyzed with Annual Sales

in US$ Million for the Years 2006 through 2012 (includes

corresponding Graph/Chart) III-24

Table 51: The US 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-25

2. CANADA III-26

A.Market Analysis III-26

Current & Future Analysis III-26

Canadian Paint Market III-26

Table 52: Leading Retailers in the Canadian Paints Market

(2013): Percentage Share Breakdown for Canadian Tire, Home

Depot, Réno-Dépot, Rona, Wal-Mart, and Others (includes

corresponding Graph/Chart) III-26

Recovery in Construction Activity to Drive Demand III-26

Table 53: Housing Starts in Canada (2007-2013) (in '000

Units) (includes corresponding Graph/Chart) III-27

Product Launches III-28

B.Market Analytics III-28

Table 54: Canadian Recent Past, Current & Future Analysis

for Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2013

through 2020 (includes corresponding Graph/Chart) III-28

Table 55: Canadian Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-29

Table 56: Canadian 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels

Markets for the Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-30

3. JAPAN III-31A.Market Analysis III-31Current & Future Analysis III-31Japanese Wallpaper Market III-31Dynamics and Peculiarities III-31Distribution System in Japanese Wallpaper Market III-31Table 57: Japanese Production of Wall Paper by Type (2013)(includes corresponding Graph/Chart) III-32PVC Wall Coverings Capture the Japanese Market III-32Japanese Housing Market Remains Upbeat Amid Downside Risks III-32Import Scenario III-33Guidelines for New Entrants in Japanese Market III-33Regulatory Environment in Japan III-33Building Standard Law III-33Specification Standards III-33Performance Standards III-34Certification of Wall coverings III-34Authorized Certification Organizations III-34Labeling of Wall Coverings III-34Legally Required Labeling III-34Voluntary Labeling based on Provisions of Law III-34Building Standard Law III-34Voluntary Industry Labeling III-34Labeling by Wall Covering Association of Japan III-34Labeling by Japan Environment Association III-35Key Player III-35B.Market Analytics III-36Table 58: Japanese Recent Past, Current & Future Analysisfor Wall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-36

Table 59: Japanese Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Markets Independently Analyzed with Annual Sales

in US$ Million for the Years 2006 through 2012 (includes

corresponding Graph/Chart) III-37

Table 60: Japanese 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-38

4. EUROPE III-39

A.Market Analysis III-39

Current & Future Analysis III-39

Market Overview III-39

Table 61: EU Market for Ceramic Tiles by Leading Countries

(2013) - Percentage Share Breakdown of Consumption

(includes corresponding Graph/Chart) III-40

Import-Export of Ceramic Tiles III-40

European Construction Sector to Exhibit Decline in Long-Term III-40

Table 62: Construction Industry in Europe (2010, 2011 &

2012): Percentage Change of Construction Output by Segment

(includes corresponding Graph/Chart) III-41

Textile Wall Coverings Stats: III-42

Table 63: European Production of Textile Based Wall Covers

for 2009-2012 (includes corresponding Graph/Chart) III-42

Table 64: Leading Providers of Textile Wall Coveringswithin EU/EFTA (2013) (includes corresponding Graph/Chart) III-42B.Market Analytics III-43Table 65: European Recent Past, Current & Future Analysisfor Wall Coverings by Geographic Region - France, Germany,Italy, UK, Spain, Russia and Rest of Europe MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2013 through 2020 (includes correspondingGraph/Chart) III-43

Table 66: European Historic Review for Wall Coverings by

Geographic Region - France, Germany, Italy, UK, Spain,

Russia and Rest of Europe Markets Independently Analyzed

with Annual Sales in US$ Million for the Years 2006 through

2012 (includes corresponding Graph/Chart) III-44

Table 67: European 15-Year Perspective for Wall Coverings byGeographic Region - Percentage Breakdown of Value Sales forFrance, Germany, Italy, UK, Spain, Russia and Rest of EuropeMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-45

Table 68: European Recent Past, Current & Future Analysis

for Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2013

through 2020 (includes corresponding Graph/Chart) III-46

Table 69: European Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-47

Table 70: European 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels

Markets for the Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-48

4a. FRANCE III-49A.Market Analysis III-49Current & Future Analysis III-49B.Market Analytics III-49Table 71: French Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-49

Table 72: French Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Markets Independently Analyzed with Annual Sales

in US$ Million for the Years 2006 through 2012 (includes

corresponding Graph/Chart) III-50

Table 73: French 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-51

4b. GERMANY III-52

A.Market Analysis III-52

Current & Future Analysis III-52

Ceramic Tile Market III-52

Regulatory Environment in Germany III-52

Product Launches III-52

B.Market Analytics III-53

Table 74: German Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2013

through 2020 (includes corresponding Graph/Chart) III-53

Table 75: German Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-54

Table 76: German 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels

Markets for the Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-55

4c. ITALY III-56A.Market Analysis III-56Current & Future Analysis III-56Ceramic Tile Market III-56Italian Vitrified Stoneware Market Overview III-56Environmental Safeguard III-56Select Players III-57B.Market Analytics III-58Table 77: Italian Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-58

Table 78: Italian Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Markets Independently Analyzed with Annual Sales

in US$ Million for the Years 2006 through 2012 (includes

corresponding Graph/Chart) III-59

Table 79: Italian 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-60

4d. THE UNITED KINGDOM III-61

A.Market Analysis III-61

Current & Future Analysis III-61

Market Overview III-61

Distribution Networks III-61

Consolidation Trends Over the Years III-62

The UK Tile Market III-62

Strong Recovery in the UK Housing Sector to Drive Demand III-63

Table 80: New Housing Starts in the UK by Country: FY

2008-09 through FY 2013-14 (includes corresponding

Graph/Chart) III-64

Regulatory Environment III-64

Legislation III-64

VOC Legislation III-64

The (EU) Biocidal Products Directive (BPD) III-64

UK- Climate Change Levy Agreement III-65

Recitals III-65

Effect of Regulation III-65

UK Regulatory Environment-Paints III-66

Product Launches III-66

Strategic Corporate Development III-67

Key Players III-67

B.Market Analytics III-69

Table 81: The UK Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2013

through 2020 (includes corresponding Graph/Chart) III-69

Table 82: The UK Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-70

Table 83: The UK 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels

Markets for the Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-71

4e. SPAIN III-72A.Market Analysis III-72Current & Future Analysis III-72Ceramic Tile Market III-72Increasing Demand from Export Markets III-72B.Market Analytics III-73Table 84: Spanish Recent Past, Current & Future Analysis forWall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-73

Table 85: Spanish Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Markets Independently Analyzed with Annual Sales

in US$ Million for the Years 2006 through 2012 (includes

corresponding Graph/Chart) III-74

Table 86: Spanish 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-75

4f. RUSSIA III-76

A.Market Analysis III-76

Current & Future Analysis III-76

Market Overview III-76

Wallpaper, Ceramic Tiles, and Paints - The Finishing Products III-76

Table 87: Russian Wallpaper Market by Type (2013):

Percentage Share Breakdown of Volume Sales for Vinyl

Wallpaper, Paper Wallpaper, Fiber Glass Wallpaper, and

Others (includes corresponding Graph/Chart) III-76

Russia Offers Significant Opportunities III-77

Porcelain and Ceramic Tile Production in Russia III-77

Russian Construction Industry Overview III-77

B.Market Analytics III-78

Table 88: Russian Recent Past, Current & Future Analysis for

Wall Coverings by Product Segment - Wallpaper, Interior

Paint, Wall Tiles, and Wall Panels Markets Independently

Analyzed with Annual Sales in US$ Million for the Years 2013

through 2020 (includes corresponding Graph/Chart) III-78

Table 89: Russian Historic Review for Wall Coverings byProduct Segment - Wallpaper, Interior Paint, Wall Tiles, andWall Panels Markets Independently Analyzed with Annual Salesin US$ Million for the Years 2006 through 2012 (includescorresponding Graph/Chart) III-79

Table 90: Russian 15-Year Perspective for Wall Coverings by

Product Segment - Percentage Breakdown of Value Sales for

Wallpaper, Interior Paint, Wall Tiles, and Wall Panels

Markets for the Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-80

4g. REST OF EUROPE III-81A.Market Analysis III-81Current & Future Analysis III-81Market Overview III-81Portugal III-81Turkey III-81Key Players III-81B.Market Analytics III-82Table 91: Rest of European Recent Past, Current & FutureAnalysis for Wall Coverings by Product Segment - Wallpaper,Interior Paint, Wall Tiles, and Wall Panels MarketsIndependently Analyzed with Annual Sales in US$ Million forthe Years 2013 through 2020 (includes correspondingGraph/Chart) III-82

Table 92: Rest of European Historic Review for Wall

Coverings by Product Segment - Wallpaper, Interior Paint,

Wall Tiles, and Wall Panels Markets Independently Analyzed

with Annual Sales in US$ Million for the Years 2006 through

2012 (includes corresponding Graph/Chart) III-83

Table 93: Rest of European 15-Year Perspective for WallCoverings by Product Segment - Percentage Breakdown of ValueSales for Wallpaper, Interior Paint, Wall Tiles, and WallPanels Markets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-84

5. ASIA-PACIFIC III-85

A.Market Analysis III-85

Current & Future Analysis III-85

Positive Construction Activity Outlook to Drive Market Growth III-85

Table 94: Projected Growth in the Asian Construction Market

by Region and Sector (2014-2020) (includes corresponding

Graph/Chart) III-86

Asia-Pacific to Replace Europe as the Largest Wall Coverings

Market Worldwide III-86

Table 95: Increase in Urban Population in Major Countries

in Asia-Pacific (in Millions) Over the Period 2012-2020P

(includes corresponding Graph/Chart) III-87

Table 96: GDP Growth for Key Developed and DevelopingCountries: 2003-2013 (includes corresponding Graph/Chart) III-88

Table 97: Construction Spending by Country in Asia in US$

Billion: 2013 (includes corresponding Graph/Chart) III-88

Table 98: Asian Construction Market (2013): PercentageBreakdown of Spend by Sector (includes correspondingGraph/Chart) III-89India & China Offer Significant Opportunities III-89Table 99: Ten Largest Populated Countries Worldwide (July2013): Total Population (in Millions) by Age Group 0-14Years, 15-44 Years, 45-64 Years, and 65+ Years for China,India, USA, Indonesia, Brazil, Pakistan, Nigeria,Bangladesh, Russia and Japan (includes correspondingGraph/Chart) III-90B.Market Analytics III-91Table 100: Asia-Pacific Recent Past, Current & FutureAnalysis for Wall Coverings by Geographic Region - China,India and Rest of Asia-Pacific Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-91

Table 101: Asia-Pacific Historic Review for Wall Coverings

by Geographic Region - China, India and Rest of Asia-Pacific

Markets Independently Analyzed with Annual Sales in US$

Million for the Years 2006 through 2012 (includes

corresponding Graph/Chart) III-92

Table 102: Asia-Pacific 15-Year Perspective for WallCoverings by Geographic Region - Percentage Breakdown ofValue Sales for China, India and Rest of Asia-PacificMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-93

Table 103: Asia-Pacific Recent Past, Current & Future

Analysis for Wall Coverings by Product Segment - Wallpaper,

Interior Paint, Wall Tiles, and Wall Panels Markets

Independently Analyzed with Annual Sales in US$ Million for

the Years 2013 through 2020 (includes corresponding

Graph/Chart) III-94

Table 104: Asia-Pacific Historic Review for Wall Coveringsby Product Segment - Wallpaper, Interior Paint, Wall Tiles,and Wall Panels Markets Independently Analyzed with AnnualSales in US$ Million for the Years 2006 through 2012(includes corresponding Graph/Chart) III-95

Table 105: Asia-Pacific 15-Year Perspective for Wall

Coverings by Product Segment - Percentage Breakdown of Value

Sales for Wallpaper, Interior Paint, Wall Tiles, and Wall

Panels Markets for the Years 2006, 2014 & 2020 (includes

corresponding Graph/Chart) III-96

5a. CHINA III-97A.Market Analysis III-97Current & Future Analysis III-97Building Materials Market Overview III-97Key Factors Influencing Growth III-97Interior Décor Market - Consumption Patterns III-97Ceramic Tiles Market Maintain Growth Momentum III-97Wallpaper - Regaining Foothold III-98Table 106: Chinese Consumption of Paper-based Wallpaper byType in tons for 2013 (includes corresponding Graph/Chart) III-99Rising Construction Activity in China Bodes Well for the Market III-99Environmental Concerns III-99Key Regional Players III-99B.Market Analytics III-100Table 107: Chinese Recent Past, Current & Future Analysisfor Wall Coverings by Product Segment - Wallpaper, InteriorPaint, Wall Tiles, and Wall Panels Markets IndependentlyAnalyzed with Annual Sales in US$ Million for the Years 2013through 2020 (includes corresponding Graph/Chart) III-100

Table 108: Chinese Historic Review for Wall Coverings by

Product Segment - Wallpaper, Interior Paint, Wall Tiles, and

Wall Panels Markets Independently Analyzed with Annual Sales

in US$ Million for the Years 2006 through 2012 (includes

corresponding Graph/Chart) III-101

Table 109: Chinese 15-Year Perspective for Wall Coverings byProduct Segment - Percentage Breakdown of Value Sales forWallpaper, Interior Paint, Wall Tiles, and Wall PanelsMarkets for the Years 2006, 2014 & 2020 (includescorresponding Graph/Chart) III-102

5b. INDIA III-103

A.Market Analysis III-103

Current & Future Analysis III-103

Overview III-103

Wallpaper Market III-103

Indian Decorative Paints Landscape III-103

The Contemporary Indian Paints User Gives "GREEN" A Thumps UP III-104

Booming Housing Sector Promotes Wall Tiles Demand in the

Country III-104

Table 110: Indian Market